UK-based marketing intelligence platform Mortar AI has announced a partnership with creative impact specialist DAIVID, promising to bring 'all key campaign metrics' into a single platform. The firms ...

Mortar AI, the marketing intelligence platform for modern marketers, has partnered with creative data provider DAIVID to ...

A new industry study has revealed that despite increasing scrutiny from advertisers demanding stronger proof of performance, ...

Mortar AI, the marketing intelligence platform, has partnered with creative data provider DAIVID to bring creative effectiveness inside its Marketing Mix Modelling (MMM) as it moves to unite campaign ...

The WPP whistleblower case has put principal media back in the headlines. But the real issue isn’t that agencies make margin on media — it’s that the same players now own the marketplace, the media, ...

This week, Eli Lilly reported that it had brought online LillyPod, a proprietary AI supercomputer that it claims is the strongest in pharma. Lilly says it doesn’t consider the computer IT ...

Too many businesses see advertising as a cost, while really it is one of the few commercial investments that compounds as it ...

Orchestrators of Ponzi schemes have increasingly turned to artificial intelligence tools to make their scams appear more ...

To bring the strategy to life, Self and The Shelf executed a year-long creator program spanning over 40 creators and 150+ pieces of content across TikTok, Instagram, Facebook, and YouTube, designed to ...

The report outlines how false precision in attribution is leading brands to misallocate spend as privacy and AI reshape ...

As pharma DTC platforms continue to expand, regulators will keep an eye on how discounted drugs are sold — and even advertised — in ways that don’t violate anti-kickback laws.

ORCHESTRATORS of Ponzi schemes have increasingly turned to artificial intelligence tools to make their scams appear more ...