Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.
The No. 1 pick feels like a foregone conclusion, but the rest of the board beyond Fernando Mendoza is wide open.
The mashup of Paramount Plus and HBO Max into one streaming platform would seemingly place HBO Max offerings such as The Pitt, Euphoria, and House of the Dragon alongside Paramount Plus offerings like ...
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