The techniques that have served marketers for over fifty years are evolving rapidly, driven by artificial intelligence, increasing market volatility and a fundamental shift in what we expect ...

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

The billion-dollar prediction markets industry began like a joke: Three economists walked into a bar. This was in Iowa City in 1988, long before anyone could bet on elections or Super Bowl halftime ...

WASHINGTON, Feb 11 (Reuters) - U.S. job growth unexpectedly accelerated in January and the unemployment rate fell to 4.3%, signs of labor market stability that could give the Federal Reserve room to ...

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SMA Marketing announced the development of a new machine-learning–driven approach designed to help businesses assess the likelihood of achieving first-page Google search rankings before investing in ...

ITT reported fourth-quarter sales growth of 13% year over year. Over the full year, ITT's sales grew 8% driven by strength in its connect & control technologies segment. It also announced the ...

The Singapore Institute of Directors (SID) has appointed Emily Poon as its new CEO, succeeding Terence Quek on 1 May 2026 after joining as CEO-designate in March. Formerly president, Asia Pacific at ...

Investors question whether AI competitors and automation tools could erode demand for traditional software licenses and workflows. The concern about the AI threat outweighed solid earnings from ...

Investors around the world breathed a sigh of relief Thursday after President Trump backed off his threats to impose tariffs on European countries over Greenland. U.S. stocks rose, led by the Nasdaq ...