Vibe coding isn’t just prompting. Learn how to manage context windows, troubleshoot smarter, and build an AI Overview ...

There have been several reasons for the sharp growth in MMM. Most obviously, privacy regulations and platform changes have made individual‑level tracking much harder, eroding the reliability of ...

Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into actionable budget and ROI decisions.

More than half of the US marketers use marketing mix modelling (MMM) and 49% will be investing in it in the year ahead. Local brands are also quickly waking up to the fact that gut feel can’t keep ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two sources. Relying on just one or two marketing channels is risky. A multi-channel ...

Established in 1980, Terraco operates across 75 countries and has built a reputation for developing environmentally friendly finishing materials and innovative building solutions. This conversation ...

Anthropic, one of the biggest and most influential tech companies in the world, is launching a new model: Claude Opus 4.6. Until now, this would mostly be big news for techies, where Anthropic is ...

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...

Tesla CEO Elon Musk used to refer to the company’s electric-vehicle lineup as a “S3XY” suite of cars. But he’ll need a new moniker as Tesla does away with its Model S and Model X vehicles, which have ...

Vladimir Zakharov explains how DataFrames serve as a vital tool for data-oriented programming in the Java ecosystem. By ...