So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ways of ...

Before getting into how one can think about the various ways to practically segment a market, let's first consider some key issues and questions: It's the only way to have a clear message in the ...

Learn how to convert existing articles into short-form video scripts using platform-tested structures, retention strategies, ...

Discover the habits, motivations, and traits of skill-focused hobbyist gamblers who approach games with strategy, skill, and analytical thinking.

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

This guide is here to break down how to make your b2b digital marketing strategies work for you. We’ll look at understanding who you’re talking to, building a solid website, creating content that ...