Illustration: Kelsea Petersen / The Athletic; Takashi Ayoma / Getty, Antonio Calanni / AP Formula 1’s car design revolution for 2026 is the biggest in a generation. Not only are the chassis designs ...

The rise to power of electrified powertrains had some believe, for a short while, that internal combustion engines (ICE) were done. To some extent, meaning the medium-term evolution of the automotive ...

And it’s no secret that sliding a car on the ice is a lot fun. So it’s not surprising that a cottage tourism industry exists ...

This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. Ever watched your top-selling SKU eat up the majority of your ad spend? All while other high-margin ...

Anthropic argues ads inside AI chats would erode trust, warp incentives, and clash with how people actually use assistants like Claude. Anthropic is drawing the line against advertising in AI chatbots ...

New research paper underlines the importance of optimizing for classic search Deep Research AI agents may rely on the top three ranked web pages Comprehensive pages may win at deep research agentic ...

New Creative Performance Index and OutperformBI connect creative quality, media performance, and business outcomes to help marketers showcase return on investment Incubeta, a global leader in digital ...

AI startup Anthropic continues to make headlines across the tech industry with a series of launches, from Cowork and AI agents to its latest model, Claude Opus 4.6. Just two months after releasing ...

Generative engine optimization (GEO) is the practice of positioning your brand and content so that AI platforms like Google AI Overviews, ChatGPT, and Perplexity cite, recommend, or mention you when ...

Although not a typical focus of people who fly quadcopter drones for a hobby or living, endurance flying has a certain appeal to it for the challenge it offers. Thus, as part of his efforts to ...

One of the world’s greatest sports cars is about to be replaced with an EV no one is asking for. Why bother? The 718 is one of the last truly great sports cars. It receives near-universal praise by ...

Earlier this month, AppleAAPL unveiled Xcode 26.3 to unlock the power of agentic coding to help developers leverage coding agents, including Anthropic's Claude Agent and OpenAI's Codex. Alongside that ...