Preciso's Piero Pavone is an experienced programmatic & native advertising specialist. Here, he shares his perspective on how ...

Balancing efficiency and effectiveness is no small feat for marketing teams operating in competitive industries. The challenge of generating high-quality leads, improving ROI, and personalizing ...

They were planning to increase spending an average of 17% this year, according to Premion and Advertiser Perceptions ...

Welcome to Nexxen's Fourth Quarter Earnings Call. [Operator Instructions] This call is being recorded, and a replay of today's call will be made available on Nexxen's Investor Relations website. I ...

TripleLift, the Creative SSP powered by TL Spark, its agentic intelligence layer, today released its commissioned Total ...

Think about the last role you posted. You wrote the job description, put it on a board or two, maybe shared it on LinkedIn, and waited. A trickle of applications came in — most of them wrong for the ...

Predactiv today announced the launch of Lookalike Modeling, a powerful new feature available in The Predactiv Data Platform. Lookalike Modeling was designed to offer clients a push button approach to ...

Morgan Stanley Technology, Media & Telecom Conference 2026 March 5, 2026 11:30 AM ESTCompany ParticipantsMark Lazarus ...

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, ...

Artificial Intelligence - Catch up on select AI news and developments since the workweek ended February 20. Stay in the know.

OneMagnify, a leader in AI-enabled marketing solutions, backed by leading private equity firm Crestview Partners, announced today it has acquired the Performance Marketing business of Optimal, a ...