Today’s girls are now introduced to the beauty algorithm, which is very easily marketed via social media. Social media ...

A new generation of beauty brands is targeting children as young as preschool age, tapping into growing demand for kid-friendly makeup and skincare, and sparking debate among parents about how young ...

Millennials created the wellness economy, and now it wants their children as customers.

My 7-year-old daughter thinks she is 17. She is obsessed with things like crop tops, short shorts, and makeup … none of which we allow her to wear outside of the house. At home with her family, she ...

In an oversaturated skin-care market, Coco Granderson has quickly shown why her company truly stands out from the rest.

Alec Baldwin's daughter, Ireland, shared a photo that showed the actor getting "pretty princess" makeup done, likely by one of his younger kids.