Focus groups are an important market research tool companies use to gather feedback on their products and services. They provide an opportunity to have a conversation with a set of individuals to ...

Focus groups usually consist of three to twelve carefully selected participants who share similar attributes qualifying them to give valuable insight or evaluation on a particular topic. Focus groups ...

Focus groups are only as effective as their moderators. Whether you want to test a group's reaction to a product, an advertising campaign or a change in company policy, you need to direct the group ...

Below are surveys that can be used to evaluate trainee progress and to gather feedback from trainees about the mentoring they have received and their satisfaction with their training program. The ...

Focus groups are a fast and effective way to elicit information and perspectives from a variety of key informants simultaneously. In public health, it is often a standard research methodology that is ...

A controlled group interview of a target audience demographic, often led by a facilitator. A set series of questions or topics are covered, and the results are used to guide marketing efforts. A focus ...

Focus groups that feed views, experiences and opinions into politics, business and research might yield more open interaction and discussion within groups by moving moderators to a separate room, ...

Gina Boedeker is the Founder and CEO of The Boedeker Group, a consumer insights and market research company. Focus groups are one of the most effective ways to hear directly from your customers, in ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...