Douyin, Consumer Behavior, Domestication Theory, Social Media, Online Shopping Share and Cite: Dou, W. (2026) Domesticating Social Commerce: How Douyin Becomes Embedded in Everyday Consumer Practices ...
Jason Fernando is a professional investor and writer who enjoys tackling and communicating complex business and financial problems. Natalya Yashina is a CPA, DASM with over 12 years of experience in ...
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