“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lizzy Foo Kune, VP and analyst at Gartner, ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Chmiel, strategy director at Siberia.

Data is a company’s most powerful asset. Yet, many businesses cannibalize this valuable asset by selling it to third parties when they should be using it to make their businesses stronger and more ...

Data is the foundation of modern business strategy and the fuel for AI applications. It drives decision-making, optimizes operations, and creates personalized customer experiences, enabling businesses ...

You may find the word "data" in the term "data journalism" redundant. After all, newsmaking of any kind, even the tacky, propaganda-driven type, has always relied heavily on data. Earlier, on-set ...

How organizations can do more with their data to realize business goals and achieve a sustainable competitive advantage. In partnership withWNS Triange In 2006, British mathematician Clive Humby said, ...

What does ‘data-driven’ really mean? Your email has been sent “Data-driven” is a commonly-used term these days. Everyone is saying it, but do they really know what it means or how to develop ...