DMNews

1:Many ABM isn’t mass marketing with better targeting — and that’s the part most teams get wrong

Many ABM succeeds through intelligent segmentation architecture, where relevance emerges from shared context rather than individual customization.
IEEE

Machine Learning-based Customer Segmentation with Optimal Cluster Selection

In Algorithms for Machine Learning Before applying modern clustering algorithms, data was analyzed using rulebased grouping, eye scanning, manual computation of distances, and hierarchical sorting, ...

Machine Learning Trends For 2026

ML is poised to become faster and more accessible by 2026. Simply having the support of GenAI already gives it an advantage over other AI-based solutions.

Imaginuity Launches AI Mail

Imaginuity has launched AI Mail, a performance direct mail system powered by AdScience®, Imaginuity’s proprietary Customer ...
IEEE

Data-Driven Customer Segmentation in E-Commerce using K-Means Clustering for Personalized Marketing Strategies

Abstract: With the big data era, precision marketing in e-commerce has become ever more important in order to target prospective customers with high relevance. The present research focuses on applying ...