Sign up for the Slatest to get the most insightful analysis, criticism, and advice out there, delivered to your inbox daily. Following President Richard Nixon’s ...
Generative engine optimization (GEO) is the practice of positioning your brand and content so that AI platforms like Google AI Overviews, ChatGPT, and Perplexity cite, recommend, or mention you when ...
It’s a cliché, but it’s true. Many advertisers stick to the same big publishers year after year, and while they may deliver on some KPIs, they’re not the only options. There’s a world of untapped ...
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