Getting colors right for marketing materials is imperative for businesses. Even the slightest difference could have consumers taking a second look at what is "off" rather than reading your message. To ...

A Brazilian artist is challenging the boundaries of race and cultural identity by matching human skin tones to the Pantone colour chart. While finding exactly the right shade of grey to paint your ...

For the first time in the 22-year history of Pantone’s color of the year, the Pantone Institute has created a brand new color for the franchise, made just for 2022: PANTONE® 17-3938 Very Peri is a ...

The new Very Peri is the "happiest and warmest of all the blue hues." Pantone's 2022 Color of the Year is Very Peri, a new shade of blue invented for the occasion. Photo courtesy of the Pantone Color ...

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In a cultural moment shaped by countless challenges, Pantone’s color of the year for 2023 is a bold shade of red that speaks to the strength and vitality needed for forging a more positive future.

Oli joined the Latest News team in 2021, taking an interest in economics, world news, and articles that build from his study of history. He also dabbles in sports writing, joining the coverage of the ...