Beauty trends in 2026 highlight a split between clean girl makeup and full glam. The choice reflects personal style as minimalism dominates daily wear and glam suits special occasions.

Hailey Bieber has finally given her followers an easy and affordable, updated makeup routine that will have you emulating her ...

As hustle culture fades, a new internet archetype has emerged. The “tired girl” reflects a generation of women pushing back ...

Beauty creator Dreyah Bentivegas spoke to USA TODAY on why 2016 was a popular year for makeup.

Welcome to “Unsung Heroes,” my column that asks beauty brands about their respective hero products—their bestsellers, and often a product that embodies the brand’s identity—but also dives a little ...

Tradwives and their glossy, aspirational lives have dominated a large section of social media. Now there’s an aggressively ...

Melissa Sloan’s transformation from a fully tattooed icon to a "natural" version of herself reminds us that identity is never static. Whether she is wearing her 800 tattoos as a badge of honor or ...

Want to achieve a fresh, youthful glow that looks like skin but better? In today’s tutorial, I’m sharing my go-to "anti-aging" makeup routine that literally takes a decade off your face. We’re ...

Learn how to recreate high-fashion makeup at home with this runway makeup tutorial. Discover pro techniques for achieving a polished luxury beauty look without overdoing it.

Spring’s freshest beauty trend? Ruddy, wind-bitten cheeks. Top makeup artists share how to achieve the romantic makeup look ...

Find the best stainless steel cleaners and polishes to remove fingerprints, lift stains, and restore shine.

If you don't know these slangs, then it's time you picked up a beauty slang dictionary.