The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...
Yarilet Perez is an experienced multimedia journalist and fact-checker with a Master of Science in Journalism. She has worked in multiple cities covering breaking news, politics, education, and more.
Check out today's show, brought to you by Tri-C, live at 4 p.m., or watch later on as host Dave Bacon leads discussions on the big issues in Cleveland sports.