X is testing a new ad format that connects posts with products

An ad test on X promotes Musk's Starlink beneath original content.

X revamps Creator Subscriptions with new features, like exclusive threads and shareable cards

X is rolling out a series of new features for creators, like the ability to offer paid threads and other marketing tools.

X allows paid crypto promotions but bans them in EU, UK

X is now allowing paid promotional crypto posts under a new partnerships framework, but banned crypto promotions in the European Union, UK and Australia due to stricter financial laws.