Bing is giving websites their first look at how content performs in AI-generated answers. A new AI Performance dashboard shows citation counts, page-level data, and trend lines. "Grounding queries" ...

Microsoft today launched AI Performance in Bing Webmaster Tools in beta. AI Performance lets you see where, and how often, your content is cited in AI-generated answers across Microsoft Copilot, ...

Bing Updates Shopping Ads Design Microsoft Advertising seems to be testing a new design for the Bing shopping ads carousel. The new design fills the screen more from left to right than the old design ...

A couple of weeks ago, I reported that Bing was beta testing a new AI performance report within Bing Webmaster Tools. These reports are now available as a public preview for all to see. Plus, Bing ...

Microsoft engineers are working on Project Catapult, utilizing field-programmable arrays (FPGAs) that Microsoft can modify specifically for use on its own software such as Bing. This allows for faster ...

Generative engine optimization (GEO) is the practice of positioning your brand and content so that AI platforms like Google AI Overviews, ChatGPT, and Perplexity cite, recommend, or mention you when ...