Microdramas, predictive modeling and generative AI are moving audience data upstream — reshaping how stories are imagined, ...

Jayant Balan, Head RAC Business, Voltas Limited and CMO Pragya Bijalwan share how the brand is sharpening its marketing ...

Gen Z’s average UK teen screen time is now around the seven-hour-a-day mark, and as a result they have become more isolated than ever. Yet a ban has suddenly become the most divisive topic at the ...

Comscore data shows nearly two-thirds of OTT users are male, raising questions for advertisers betting heavily on digital video growth ...