What Is ABS and How Does It Work in Major League Baseball?

The 2026 MLB season will be the first with the new ABS Challenge System in place.
Major League Baseball

There's loads of ABS data from last season. What does it all mean?

Welcome to the future. No robots required. For the first time, ABS (the Automated Ball-Strike Challenge System, powered by T-Mobile) has come to regular-season and postseason Major League play, after ...
Major League Baseball

Getting measured for ABS is a science: 'People shrink over the course of a day'

Major League Baseball can’t implement the Automated Ball-Strike (ABS) Challenge System this season without knowing every ...
Marketing

10 Do's and Don'ts of A/B-Testing Your Email Marketing Campaigns

A/B-testing your marketing emails can be a profitable game-changer. In fact, there is no better way to determine the impact a design, copy, or scheduling change can have on the success of your email ...
Harvard Business Review

The Surprising Power of Online Experiments

Getting the most out of A/B and other controlled tests by Ron Kohavi and Stefan Thomke In 2012 a Microsoft employee working on Bing had an idea about changing the way the search engine displayed ad ...
Tire Review

ABS Light On? It Might Be Your Wheel Bearing, Not the Sensor

Wheel bearing and ABS sensor tolerances can trigger ABS codes and erratic signals. Learn key diagnostic steps for accurate ...