Gracenote found that usage of chatbots for a range of purposes is gaining traction across generations, with 66% reporting ...

Anticipation of the 2026 FIFA World Cup™ is growing the U.S. soccer fanbase. Get the insights to reach ...

We are pleased to continue working with Nielsen to support cross-platform measurement and to help ensure that brands and ...

Nielsen data shows New Zealand outdoor retail brands are reshaping ad strategies to reach 2.21 million outdoor enthusiasts, ...

The growing bounty of content on streaming services has forever changed TV viewing behavior, with streaming consumption now consistently accounting for the biggest driver of TV usage 1. And while the ...

Nielsen, a global leader in audience measurement, data, and analytics, has today published its All Screens Video Landscape Report looking at data in Poland from February 2026. The report sees Warner ...

Seth Ladetsky is Head of Global Sports; Trevor Fellows, Head of Advertiser/Agency; and Matthew Devitt Promoted To Head of National New York – March 24, 2026 – Nielsen, a global leader in audience ...

U.S. Sports Fan Insights Report includes data for 8 major leagues: NFL, NBA, MLB, NHL, MLS, WNBA, NASCAR and PGA Tour.

Nielsen’s Scarborough Industry Report provides crucial insights across U.S. markets, revealing unique consumer preferences ...

NEW YORK – December 11, 2024 – Nielsen today shared its first-ever college football conference champions and overall team rankings based on total season average viewership, with the University of ...

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

20年前、東京ドームで韓国とチャイニーズ・タイペイの対戦となるワールド・ベースボール・クラシック（WBC）の初戦が行われた。この20年間で、この大会は野球界のトップ選手たちが集う ...