Brands have more and more data at their fingertips, but this treasure trove is only valuable if you leverage it right. That ...

You probably found this blog post because you know what the General Data Protection Regulation (GDPR) is, and are concerned about its impact on your day-to-day work as a marketer. When the GDPR comes ...

Data is an ingredient, not a strategy. Impactful campaigns by Audi, Diageo and PetPace show how brands can look beyond the obvious. Deep analytics married to creative thinking – taking in everything ...

The changing search and discovery landscape looms large in marketing trends for 2026. From tactics that still hold up to content formats to adopt, our experts talk about what marketers can do to stay ...

Tesco’s Clubcard loyalty programme will turn 30 next year. First launched in 1995, Tesco’s scheme was a pioneer in the realm of grocery loyalty, and today is regularly cited as a stand-out example of ...

Is GenAI proving to be a transformative tool for marketers working with data and analytics in 2026 – or is it another hurdle to surmount? In this piece, our expert commentators break down the ...

At the time, the retailer’s combination of confusing layout, limited changing rooms, and lack of staff often made shopping in-store less than enjoyable. Since then, however, Zara has made big strides ...

– Executive Director of Social Media Adri Cowan and her team subdivide the Marvel audience into five broad demographics to make targeting content to its varied fanbase more achievable. – The brand ...

Over a century later, American Jule Gregory Charney – who is considered the father of modern meteorology, teamed with his Norwegian and American counterparts in mathematics, meteorology and computer ...

Nike is the largest sports brand in the world, worth close to $16 billion. So, how does one of the world’s most recognisable brands cut through the clutter on social? In this article I’m going to ...

What is the right overall level of investment in paid search and how do you set the right bidding or price levels for when ads are clicked? This briefing is taken from Econsultancy's Paid Search ...