BullGuard are the UK’s leading internet security software provider. Founded in 2002 on the vision of a single product to protect and secure the Internet consumer, BullGuard has since established ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

UK yellow pages publisher and local search purveyor, Yell.com announced that it launched PPC ads on its site as well as targeted banner inventory. Yell owns U.S. yellow pages publisher Yellow Book USA ...

The UK PPC Blog reports that Google AdWords UK has changed their AdWords trademark policy to be more aligned with the US policy. An email sent to him said: If you’ve submitted a complaint letter ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

There are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best of both worlds. I recently received a call ...

Much of it has to do with your ad text. Writing great copy for PPC ads is trickier than it might seem at first. Platforms like Google Ads give you a limited amount of space to catch a searcher’s eye, ...