Company's new ad campaign is its biggest marketing push in three years and the first that focuses on the Intel brand and not a processor product. Brooke Crothers writes about mobile computer systems, ...

Intel has been throwing a lot of shade at Apple since the company started the shift to its Apple Silicon chips with the first M1 Macs last fall. The most recent series of its “Go PC” ads even feature ...

is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Intel launched a new ad campaign starring Justin Long, Apple’s “I’m a Mac” ...

With the launch of the M1 Macs last November, Apple officially began its transition away from Intel's chips, and it's clear from Intel's latest advertising campaign that the company is feeling ...

Intel on Monday will begin coaxing notebook buyers to "unwire" as part of a new, multimillion-dollar ad campaign designed to introduce the Centrino family of chips. Intel, which plans to introduce the ...

Apple began its transition away from Intel's processing chips with the introduction of its M1 Macs in November 2020. Now it’s clear from Intel's latest anti-Apple advertising campaign that the company ...

Intel’s new CEO, Pat Gelsinger, has been on the job barely more than a month, but he has wasted no time reviving the Mac versus PC battle. The latest shot is a series of ads featuring Justin Long.

Intel recently launched a series of ads starring Justin Long, who famously featured in Apple's "I'm a Mac, and I'm a PC" ads back in the day. Long was a Mac back then, but now he's just a... Justin, ...

Apple in November started releasing Macs with Apple-designed M1 chips, and the Apple silicon technology will eventually replace all the Intel chips that Apple has used in its Mac lineup for years.

Let us turn our attention away from new Apple portables and overlooked software suite updates for a moment to tackle true matters of grave import—Apple’s TV commercials. In case you missed last ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Intel’s new ad campaign seeks to make consumers more familiar with the ...