The International News Media Association (INMA) has launched a topic-based initiative it says will help media rejuvenate data- and research-backed advertising sales in a post-pandemic market. The new ...

Facebook is building tools to help advertisers keep their ad placements away from certain topics in its News Feed. The company said it will begin testing "topic exclusion" controls with a small group ...

Is Google's latest plan for balancing privacy with advertising actually a problem? These four revealing questions will help you find out. Google sure has taken an awful lot of heat over its ...

The following is a guest post by Debra Fleenor, founder and president of ad-ops company Adapex. Opinions are the authors' own. Google just unveiled Topics, a new model for post-third-party-cookie ad ...

Google is on a quest to kill the third-party web cookie, which is often used by advertisers to track users for targeted ads. Unlike other browser companies like Apple and Mozilla, which block ...

As Google charges ahead with testing Topics — a system based around tracking subjects a web user shows interest in — via small-scale trials, questions remain around its rollout, effectiveness and ...

Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare. Marketers need to evaluate their approach to ...

When looking at making advertisements companies need to determine what type of ad they want to make. Is it an informative ad where the client learns about the product, is it a reminder ad where we are ...

Digital media has changed the consumer-brand relationship. Traditionally, brands were created by professional marketers. Now, ...