Learning how to apply makeup seems easy enough, but sometimes, beauty basics can be pretty darn baffling. Luckily, eye shadow isn't as intimidating as it seems, and it can totally transform your ...

Eye shadow can transform your look. Here's how to apply it properly. — -- Eye shadow can transform the look of your eyes, but you have to know how to apply it properly. Enter Bobbi Brown, makeup ...

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Unless you’ve got mad brush skills, it's hard to pull off a smoldering smoky eye effect or perfectly winged-out liner without a makeup artist. Yet, while a natural look may be easier to pull off, ...

The return of light blue eye shadow is also part of a broader trend: the rise of “ethereal makeup.” Makeup artist Sophia ...

INSIDER consulted a panel of makeup artists and cosmetic designers to learn the most common mistakes people make with their eyeshadow and how to avoid them in the future. Make sure to use application ...

If you love bold pigments and glistening finishes in your eye makeup, learning how to apply liquid eye shadow correctly is a game changer. Compared to traditional powder eye shadows, liquid options ...

We've already seen pastel purple highlighters taking off this season, and now the color trend is coming for our eyes too. At the recent InStyle Awards, both Demi Lovato and Selena Gomez arrived ...