Zumba is an aerobic exercise that increases heart rate and improves cardiovascular health. The dance moves are set to upbeat ...

When the pandemic hit, Zumba CEO Alberto Perlman made a bee-line over to the company's tech department and asked them to create a streaming fitness platform in 60 days. Hesitant but determined, the 50 ...

If it wasn’t for the movie “Grease,” a dot-com failure, a mother’s advice, nearly running out of money, a key change in a business model and a boost by the celebrity Pitbull and his pals, one of the ...

Today, Alberto Perlman, 41, is CEO of the world’s largest branded fitness program, Zumba Fitness. But before he co-founded Zumba, he was an unemployed 24-year-old. In 2001, Perlman was still reeling ...

Strong by Zumba is not a dance class, it’s a high-intensity exercise routine that is unlike anything Zumba Fitness has ever offered. The company‘s first entirely new workout program debuted just one ...

Mel B found Zumba a few years ago and was hooked immediately by its fun energy and sense of community. She explains how it ...

According to Alberto Perlman, co-founder and CEO of Zumba Fitness, the "biggest mistake" entrepreneurs make is thinking they "know more than their customer," he tells CNBC Make It. Perlman has spent ...

It’s a no-brainer: dance-fitness craze Zumba is good exercise. Try not working up a sweat mimicking the up-tempo jigging of a Zumba instructor, successfully or otherwise, and so much the better if you ...

Running might be the easiest, most effective form of cardio, but it won't help burn any calories if the monotony turns you off. If you need something more fun and seems more like a night out partying ...

Zumba can do a world of good for your health. Here’s are 5 amazing health benefits of Zumba, including weight loss to improving your mood. Zumba is a popular fitness program that came into being in ...

Experience STRONG Nation® live at the 2026 Mr. Olympia Expo in Las Vegas. Burn max calories with high-intensity cardio, martial arts conditioning, and reverse-engineered beats built for peak human ...

Are you already a big Zumba Fitness person? Then you’re invited to Zumba Fitness: World Party. If not, you’re better off signing up for some classes first. World Party brings the dance-inspired ...