“Addictive,” “seductive,” and “intoxicating,” –and one might even describe Black Opium, the feminine fragrance from Yves Saint Laurent as “fascinating.” So it’s no wonder why the latest makeup launch ...

Yves Saint Laurent (YSL) Beauty on Jan. 30 will launch a two-part Web3 campaign, per details shared with Marketing Dive. The effort, in collaboration with Wunderman Thompson France and tech partner ...

Dua Lipa is adding yet another title to her ever-growing resume. The 28-year-old singer was just named the new Global Makeup Ambassador for YSL Beauty. “Dua Lipa brings an electrifying energy to our ...

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. Aug 28, 2024, 02:00am EDT For the latest step in its Abuse is ...

Lila Moss, Amelia Gray, & Laura Harrier star in the newest campaign, exploring the different sides of femininity.

“What do Gen Z shoppers want?” is an ever-evolving question — one that YSL Beauty has homed in on in recent years. “They want to be entertained, they want to connect and they want to express ...