The spot, directed by Taika Waititi, reunites the cast of the original film, including Jeff Goldblum, Sam Neill and Laura Dern.

The OG Jurassic Park trio are back together again — this time for the Super Bowl. Sam Neill, Laura Dern, and Jeff Goldblum appear in the first Big Game spot from Comcast's Xfinity. The actors return ...

Every year’s slate of Super Bowl ads includes at least one or two big pop culture reunions, bringing together some beloved icons who don’t tend to hang out very often in order to shill for some ...

Behind the blockbuster nostalgia are smart lessons in cultural participation, consistency, and making value felt.

Inside Crunch Fitness’ challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig Chad Waetzig, CMO of Crunch Fitness, joins the Marketer’s Brief podcast to talk about the brand’s recent New ...

The Super Bowl 2026 commercials once again delivered big budget spectacle, celeb overload, and a few head-scratching misfires. Every February, America gathers for football, snacks, and the real main ...

I’ve said it once, and I’ll continue to say it until my dying breath – Jurassic Park is a horror movie. Yes, it’s a blockbuster and thrilling adventure, but ...

Xfinity's 2026 Super Bowl commercial takes viewers back to Jurassic Park – and imagines a universe in which things didn't go haywire like in the 1993 classic. Oscar winner Taika Waititi directed the ...