The A18 Pro — the same chip that powered the iPhone 16 Pro — now runs a Mac. Apple's most audacious pricing move in a decade. Apple has spent the better part of a decade building a hardware strategy around the idea that the best computers it makes should also be the most expensive.

Apple is rumored to be making a cheap MacBook, and the latest reports suggest it will feature a screen size of around 13-inches and cost as low as $599. Additionally, it sounds like Apple could be readying this cheap MacBook for launch as soon as this fall ...

"We're incredibly excited to introduce MacBook Neo, which delivers the magic of the Mac at a breakthrough price," said John Ternus, Apple's senior vice president of Hardware Engineering. "Built from the ground up to be more affordable for even more people,

The Apple MacBook Neo is a new entry-level laptop that’s probably arriving at exactly the right time. While PC prices are expected to rise over the coming year due to skyrocketing memory and storage prices,