The kid toy testers in the Walmart Toy Lab begin each video with this reminder: "This is advertising." Experiential is the hot buzz word in retail, and it usually means experiences that draw shoppers ...

LAS VEGAS (KTNV) — The Walmart Toy Lab is coming to Las Vegas and bringing the digital, fantastical workshop from WalmartToyLab.com to life in stores. Kids not only get their hands on the hottest toys ...

INDIANAPOLIS (WTHR) — If you want to make sure those gifts going on your kid's holiday wish list are something they're actually going to play with, Walmart has a solution. It's called the "Walmart Toy ...

Walmart's preparations for toy shopping over the holiday season looks very different during the coronavirus pandemic. Among the changes, the retailer has relied on a virtual focus group of kids to ...

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them. In past years, Walmart Inc. (NYSE: WMT) has assembled a ...

It's September, so that means it's beginning to look a lot like Christmas and holiday shopping. And Walmart has unwrapped its annual list of the toys kids say they want most. The retailer released its ...