"Creators are the life blood of social commerce and we wanted to get closer to that," Walmart Chief Marketing Officer William White told attendees at the inaugural Forbes Creator Upfronts last week.

Walmart Inc. and actress Issa Rae's media company have selected eight content creators to take part in Walmart's Black and Unlimited digital development program. The Bentonville-based retailer started ...

Creator commerce has evolved into a trillion-dollar force reshaping retail, and while traditional retail faces headwinds, creator commerce is experiencing rapid growth. Three companies - a retailer, a ...