If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters. When retail apparel giant Gap decided to ...

Business presentations are successful because of their visual design as much as their textual content. A good presentation will attract the eye and convey a sense that the presenter understands the ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

Successful branding requires more than a catchy slogan and a recognizable logo. Leading brands are appealing to their audiences’ emotions to form deeper, longer-lasting bonds through design and other ...

In the early days of email marketing, success was measured by simple metrics: Did the message get delivered, and did anyone open it? Fast-forward to today, and marketers are navigating an entirely ...