YouTube has turned to K-pop megagroup BTS — and its global ARMY fanbase — to juice up the platform’s Shorts video-clips feature. BTS and YouTube officially announced the Permission to Dance Challenge, ...

TikTok user Lesley Gonzalez is credited with creating the choreography for the “Tap In” dance, which begins with a literal ...

In July, YouTube announced it was teaming up with the music superstars to help promote YouTube Shorts with a worldwide dance-off Mackenzie Schmidt is the Home and Travel Editor for PEOPLE. She's ...

In a year where we spent most of our time stuck inside, looking for sources of inspiration, creativity and exercise, the popularity of TikTok turned out to be a blessing in many ways, giving kids, ...

After weeks of continuous social media teasing, Sam Smith and Kim Petras finally dropped their joint single "Unholy" on Sept. 22. Leading up to the highly anticipated release, thousands of TikTok ...

E.l.f.'s latest dance challenge on TikTok is further affirmation that the cosmetics brand has found a winning formula of combining original music, recording artists and social influencers to engage ...

With their combined power across Instagram, YouTube, Twitter, and TikTok, these four 20-year-olds could make any dance go viral. Ayo & Teo, a duo of brothers, have 2.9 million followers on Instagram, ...

A Stellenbosch University student became a viral sensation with his unexpected Amapiano dance challenge, captivating South ...

There's a dance revolution that's been going strong since the 2000s and hip-hop continues to add its own sauce to the mix with chart-topping songs and viral-worthy moves. Last month, Drake launched ...

Fans asked, Doja Cat delivered. The pink-clad pop singer has finally unveiled the retro-tinged, TikTok-referencing music video for "Say So," the latest single off her album Hot Pink. Doja Cat dropped ...