Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Add Yahoo as a preferred source to see more of our stories on Google. It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, ...

BIG RAPIDS — A Northern Michigan University adding to their varsity sports programs for the first time in decades. Ferris State University adding the cheer and stunt program this school year, taking ...

Community Christian School’s varsity cheer team started the new year by winning a national competition. The team competed in two divisions —varsity game day and large varsity performance— at the ...

Ellis has been coaching the Mac-Hi team for 35 years. For the past 15, her team has consistently ranked among the top 10 teams in the state for academic achievement. “They get along well together and ...

North Texas has long been the epicenter of the cheerleading world, home to some of the most iconic athletes in the sport with the Dallas Cowboys Cheerleaders and the cheerleading team at Navarro ...