In context: The constant improvements AI companies have been making to their models might lead you to think we've finally figured out how large language models (LLMs) work. But nope – LLMs continue to ...

There is a big debate in the SEO community on the topic of schema markup and LLMs. Do LLMs like Microsoft Bing's Copilot, Google's Gemini, OpenAI's ChatGPT, Perplexity and others use schema markup and ...

Microsoft has confirmed it uses schema markup to help its LLMs (large language models) understand your content. There has been a debate around if AI models and LLMs use schema or structured data, and ...

Every Black Friday reveals how consumers search, compare, and decide. This year added something new: a real-world test of how AI models interpret commerce under true demand. So we ran a structured ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

Researchers from Anthropic PBC today published two papers that shed new light on how large language models perform processing. According to the company, the findings provide a better understanding of ...

Structure content for AI search so it’s easy for LLMs to cite. Use clarity, formatting, and hierarchy to improve your visibility in AI results. In the SEO world, when we talk about how to structure ...

Even with all the recent advances in the ability of large language models (like ChatGPT) to help us think, research, ...

For decades, companies designed their stories for people. The assumption was simple: If humans could understand who you are, what you do and why it matters, everything else would follow. Search ...

Courts and scholars are experimenting with artificial intelligence tools to help establish the ordinary meaning of words and phrases in statutes and contracts. A tone of cautious optimism—one ...