It's really true that a lure can make the difference between a good day on the water, or a bad day on the water. Does the type of lure really matter? Today on the water we have a boat load of people ...

The slow retrieve tracked through green swells surging along the Surfside Jetty, then the spoon plucked a submerged granite ledge. I yanked quickly, hoping to snatch the lure back without snagging.

PITTSBURGH, July 31, 2025 /PRNewswire/ -- "I enjoy fishing with my dad and wanted to create a new lure option to help catch fish," said an inventor, from Killen, Ala., "so I invented the SPIN X LURES.

KETCHIKAN, Alaska — Don't look now, but just about every fishing tackle box in Alaska is inhabited by Pixees. "Out of all the fishing lures that we sell, that's the number-one seller historically," ...

Learn how to identify valuable antique and vintage fishing lures, from Heddon and Pflueger classics to the rare Haskell Minnow. Discover why lure boxes matter, what collectors look for, and how to buy ...