A child advocacy group complained Thursday to the Federal Trade Commission that ads and toys tied to the upcoming "Transformers" movie are aimed at children as young as 2 years old even though the ...

Arune Singh, Vice President Brand, Editorial at Skybound posts to social media, "Proud to say I storyboarded the new @Skybound Energon Universe trailer that will play before these Transformers ...

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Paramount Pictures claims the top spot in spending for the third ...

It looks like Paramount's pricey Super Bowl spots for a pair of summer tentpoles worked well as surveys found TV viewers responding positively to trailers for "Transformers: Revenge of the Fallen" and ...

The cold weather may have delayed this week’s playoff showdown between the Pittsburgh Steelers and the Buffalo Bills, but Buffalo’s quarterback had even bigger competition during the commercial break.

Paramount made the most of their "Big Game Spot" for this year's Superbowl with a new trailer for Transformers: Rise of the Beasts. The sequel to 2018's Bumblebee, the trailer features the newest ...

Director Michael Bay has slammed Paramount for its Transformers: Revenge Of The Fallen marketing campaign. Website TMZ has published an email (dated May 4) from Bay to executives, among them CEO Brad ...