MediaPost

Seven-Year-Old Influencer Helps Launch Crest Kids Color Changing Toothpaste

Procter & Gamble’s Crest has enlisted seven-year-old social media influencer Brody Hudson Schaffer as the official “Kid Correspondent” for its new Crest Kids Color Changing Toothpaste. Specifically ...
DrBicuspid

P&G launches color-changing toothpaste, brushes for kids

Procter & Gamble (P&G) has launched Crest Kids Color Changing Toothpaste and a line of Oral-B color-changing themed toothbrushes. The bubble gum-flavored toothpaste changes from blue to pink after two ...
C&EN

ACS celebrates development of Crest toothpaste with Historic Chemical Landmark designation

WASHINGTON, April 4, 2024 — Until the mid-20th century, toothpastes were little more than pleasant-smelling abrasives. But in 1955, the introduction of Crest toothpaste brought fluoride chemistry to ...
Reuters

Crest, Colgate lawsuits target fluoride in kids' toothpaste, mouth rinse

Lawsuits claim products mislead consumers about fluoride safety Fluoride ingestion risks highlighted in lawsuits Study links fluoride exposure to lower IQ in children Parents filed complaints on ...
Nasdaq

Did You Brush Your Teeth Today? Millions of Kids Don’t Have Access to Basic Oral Care Like a Toothbrush and Toothpaste, and Crest and Oral-B Want to Help Change That

This National Brush Day Join Crest and Oral-B on Their Mission: Getting the Basics to Every Kid in Need To Help In #ClosingAmericasSmileGap CINCINNATI--(BUSINESS WIRE)-- When it comes to brushing our ...