Add Yahoo as a preferred source to see more of our stories on Google. 250626-site-apple-lost-its-advertising-cool-factor-v3 Nothing about Apple's latest promotional video felt like Apple. For over 7 ...

In a public letter about Apple’s upcoming 50th anniversary, Tim Cook keys off the famous Think Different ad campaign: April 1st marks 50 years of Apple. From the first Apple computer to the Mac, from ...

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If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Apple has started marketing its Powerbeats Pro earphones ahead of their upcoming release with a pair of ads in Hollywood. A banner ad and nearby billboard reveal that the ‌Powerbeats Pro‌ will be ...

Nothing about Apple's latest promotional video felt like Apple. For over 7 minutes, an awkward comedian explains to a sleepy audience of disinterested teens that the only way parents will buy them an ...

Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its tone to get its advertising groove back. Bridget Carey is an award-winning ...