To succeed in modern business, you must meet your customers where they are and quickly deliver recognizable value. From a communications standpoint, if you can’t connect with your audience in their ...

Years ago, email spam was a huge problem. There was an escalating war between spammers and spam filters. Eventually, spam filter technology won. Although email spam is still a thing, the vast majority ...

SMS marketing is a growing channel, but you’ve got to stay compliant with regulations. Here’s what to know and do. SMS marketing must comply with the Telephone Consumer Protection Act and FCC ...

Trillions of text messages are sent and received via SMS-enabled devices every day, but have you ever stopped to ask, “What is SMS, exactly?” One of the oldest forms of mobile messaging, SMS messages ...

These days, sending a text message is the preferred mode of communication by most people. Not only is it the more discreet and polite option — it gives the recipient complete control over when to ...

Workflows remove the guesswork by providing templated SMS messaging journeys that boost engagement, drive conversions, and save businesses time with an easy drag-and-drop editor. EZ Texting debuts SMS ...

You'll soon see a big change in how your Gmail account is secured and your two-factor authenticated logins are handled. Google has said it's planning to stop sending 2FA codes via text message to ...

Taylor worked with AP from 2018 to 2025, most recently as Google Editor. The technology underpinning early mobile text messaging began development in the 1980s. The short message service (SMS) ...

Imagine a workplace where your team juggles between emails, instant messages, and external SMS platforms just to stay connected. It’s not only inefficient but also prone to miscommunication and delays ...

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Text messaging is ubiquitous for personal communications, and it’s heading that way for business communications, too. Here’s how to take advantage of it. The report covers how businesses are using SMS ...

Forbes contributors publish independent expert analyses and insights. Zak Doffman writes about security, surveillance and privacy. Updated on Dec. 3 with advice on other encrypted messaging platforms ...