Burger King released its own taste test video featuring CEO Tom Curtis after a clip of McDonald's CEO Chris Kempczinski went viral for his apparent lack of enthusiasm over the Big Arch burger.

A&W Canada posted probably the most pointed parody video of all.

A carefully curated authenticity contest is brewing between the fast-food giants after McDonald's CEO went viral for his Big Arch taste test.

"Don't stop with the burgers, make the CEO of Ticketmaster try to buy concert tickets on his own website," one person wrote ...

The internet is grilling McDonald's CEO for a video he shared of himself trying out the fast-food chain's latest burger. McDonald's is set to release its Big Arch burger in the United States for a ...

What happens when a multi-millionaire CEO tries to act like a commoner? It doesn’t end well. That, at least, appears to be the emphatic answer after the CEO of McDonald’s, Chris Kempczinski, filmed ...