Number Sense is a regular column that uses data to help understand the grocery landscape. Target has long fashioned itself as ...

Target's Up & Up store brand is one of its largest. From the Minneapolis/St. Paul Business Journal. Target Corp. (NYSE: TGT) has been aggressively growing its in-house store brands over the past year.

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...