Commuters in London were recently given a glimpse of Harry Potter as he had never been seen before. Movie posters in bus stops across the capital showed the boy wizard with his familiar wand and John ...

Extensive exposure to slender and attractive models who have been digitally altered to appear flawless has negative effects on how many women feel about their bodies. Researchers at Chapman University ...

Climate activists across three different social awareness groups have banded together to post over 400 irreverent billboards across Europe, using subvertising tactics to expose automakers like Toyota ...

Particularly now, in the run-up to the 2012 Olympics, walking around London means being surrounded by brand messages broadcast from every available speck of space. However, if you looked closely ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Last year almost £20 billion was spent in the UK on advertising. Approximately £1 billion of this went on street adverts - more than double the amount spent 10 years ago. Wherever you go it s sell, ...

The two weeks preceding Black Friday, the Amazon holiday sales event, are busy ones for marketers. As brands struggle to stand out among peers, staff often work long hours, late into the night, in the ...

According to the Urban Dictionary, the word ‘subvertising’ refers to the practice of making spoofs or parodies of corporate and political advertisements in order to make a statement Then last weekend ...

Commuters in London were recently given a glimpse of Harry Potter as he had never been seen before. Movie posters in bus stops across the capital showed the boy wizard with his familiar wand and John ...