Thank you for the reminder that so much of a brand’s equity resides in its physical pack (DW 12 August). The examples shown of Waitrose’s redesigned London Dry Gin and Smirnoff Ice demonstrate at a ...
Discover the 10 best packaging solutions for businesses in 2026. Compare features, pricing, sustainability, and find the best overall provider.
When it comes to packaging, one of the biggest challenges for brands is fragmented agency relationships. Aside from the admin load and multiple handoffs this creates for marketing teams (all amplified ...
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