Generative artificial intelligence has the potential to accelerate the information technology strategy creation process and to improve IT strategy quality. However, there are limits in terms of what ...

Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

In the financial services sector, aligning business processes with overarching strategic goals is not just beneficial; it's imperative for sustained growth and competitive advantage. The 2024 State of ...

Forbes contributors publish independent expert analyses and insights. McGill Desautels Faculty professor covering leadership and strategy. In today’s volatile, uncertain, complex, and ambiguous (VUCA) ...

Strategic planning is a shared responsibility across the SUNY Cortland community. The Institutional Planning and Assessment Committee (IPAC) coordinates the planning process by: Providing ...

I’ve worked in SEO for a long time, and it still shocks me when I ask new clients to see their old agency’s SEO strategy. 99% of the time, nothing is documented. In this article, I’ll teach you ...

Process intensification has become a hot topic in biopharma in recent years, with concepts like continuous manufacturing and “scaling-out” increasingly cited as investment drivers by drug firms and ...

As The Plan for Bucknell 2025 approaches the end of its timeframe, the University has begun laying the foundation to develop new strategic initiatives that will position us to adapt to near and ...