It would be easy to assume the retail industry coming out of 2020 was in dire straits. But in truth, the news wasn’ t all bad. It’s true that many businesses — especially those considered ...

The growth of online shopping casts a long shadow over a surprising trend: consumers spend significantly more per visit in-store than online. The trend was validated yet again in a recent First ...

Google is set to automatically add Store Visits as a primary conversion type – with a pre-set value assigned by Google itself. Some advertisers say this move could inflate performance metrics without ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Target's in-store visit gains ...

Gap Inc. reported that same-store sales of its namesake brand decreased by 10% in the first quarter of 2019 as a result of inventory woes and declining foot traffic. After Gap announced plans earlier ...