Struggling to think of ways to celebrate a 20th birthday or anniversary? For Staples, "that was easy." Staples is reviving its iconic Easy Button used in many advertising campaigns in the 2000s. The ...

FRAMINGHAM, Mass.–(BUSINESS WIRE)–In celebration of the Easy Button’s 20th anniversary, Staples is bringing back the beloved icon — a move that transcends nostalgia. First introduced in 2005, the Easy ...

This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers. To learn more and subscribe, please click here. Office supply retailer Staples is beginning to develop machine learning ...

Watch out Amazon Dash: You’re not the only button in town anymore. Geared toward small-business owners, Staples unveiled one of its signature red Easy Buttons with built-in IBM Watson technology. The ...

Staples is selling a limited-edition Staples Easy Buttons designed by a member of the Boys & Girls Club of Greater Kansas City. Janisha Thomas, 14, designed the button to include a school theme with ...

To commemorate its Easy Button’s 20 th anniversary, Staples is bringing it back. The symbol represents the company's decision to help simplify life for customers. In a stressful world, easy matters.

FRAMINGHAM, Mass.--(BUSINESS WIRE)--Staples, Inc. (NASDAQ: SPLS), the world's largest office products company and a top retail destination for back to school, is launching its back-to-school ...

Fifteen years ago, office supply chain Staples aired a popular series of TV spots where it introduced the “Easy Button.” Each one ended with a voice over asking, “Wouldn’t it be nice if there was an ...

Staples is launching its back-to-school advertising and marketing campaign by empathizing with the economic anxieties of the American shopper. The new 15-second TV spots, via McCann Erickson, New York ...