To engage Gen Z, “It’s That Fresh” includes global partnerships across music, basketball, food, fashion and street culture.
Adweek on MSN
Sprite doubles down on street cred to win over Gen Z
Sprite returns to street culture roots with new global platform spanning music, basketball, live experiences, and product innovation.
Creative Bloq on MSN
Sprite rebrands and brings back the Lymon
Plus it gets a new sonic identity.
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