We're long gone from the days when the most popular Snapchat filters were the simple, adorable puppy dog face and the iconic early 2010s rainbow-vomiter. Now, Snapchat is taking a step forward in its ...

EVEN Snapchat’s biggest fans and most loyal users would sometimes struggle to keep up with all the app’s latest updates and new features. If you’re baffled by the latest rollouts, want to up your ...

The company carried out an investigation to find out how much augmented reality influences user consumption. 61% of consumers said that ease of sharing content with augmented reality was important to ...

TikTok’s uncertain future in the United States is prompting marketers to consider diversifying their advertising channels to mitigate potential risks should the platform no longer be available to them ...

Last month, Uber redesigned its app with an emphasis on machine learning to further personalize the rider experience. Included in that announcement were two features that are now launching: an ...

(Ad) With the emergence of other social media platforms in the last few years, you'd think Snapchat wouldn't stand a chance when it comes to marketing your brand or product on social media - ...

Snapchat is currently in a bit of hot water with the state of Illinois following a class-action lawsuit that alleges that the company violated the privacy rights of Illinois app users. While the suit ...

Snapchat has come under scrutiny after a filter released on the app resembled face tattoos that are sacred to the Māori people, who are the indigenous people of New Zealand. Snapchat and augmented ...

Snap's face filters and AR mirrors are moving outside of its app. Is this part of getting the world ready for a future of AR glasses? Scott Stein Editor at Large I started with CNET reviewing laptops ...

Ibukun Ogundare is a seasoned writer and researcher with extensive experience in cryptocurrency, fintech, stock markets, and financial markets. Her recent venture into tech journalism reflects her ...

Snapchat is launching “Sponsored AR Filters,” a new ad option that allows brands to target the social media app's 414 million daily active users via augmented reality filters. Brands now have the ...